UX Research Strategy · B2B SaaS · 8+ years
Research that changes what teams decide.
I'm a UX researcher who works in the messy, technical corners of B2B SaaS: security, observability, developer tools. I figure out what people need a product to do for them, then turn that into strategy leadership can actually act on. Right now that's at IBM, where I lead research strategy for Secure UX.
I also build AI tooling that helps whole teams run rigorous studies. That story is case 01.
Selected work · 2019–2026
4 case studiesWhy the PhD matters
I know when findings are worth listening to.
The PhD gave me critical thinking I use every day. I can assess the rigor behind any study design, so weak findings don't get past me. And when constraints are tight, I can still design the most rigorous study possible.
Where I've done it
The curiosity doesn't clock out.
Long before research was my job, I was the kid who kept asking why people are the way they are. That itch never went away. It just keeps finding new places to live.
So when I step away from work, I'm usually chasing the same thing: a better feel for people, places, and how we're shaped by what surrounds us. Here's some of what keeps me curious.
The Mind
I read behavioral psychology and personality research for fun. The same questions that pull me into a study pull me through my evenings. I'm fascinated by how we become who we are, what quietly changes us, and why no two people land in the same place. I don't think the best researchers ever lose that itch.
The World
I travel every chance I get. Not for the postcard version, but for the small, disorienting moments that rearrange how I see things. A wedding in Punjab. A wrong turn that becomes the best day of the trip. Every place I visit leaves me a little more curious, and a little less sure I had it all figured out.
The Space
Home is my favorite experiment. I'm always playing with color, light, and texture to see how a room can shift a mood. It's the same instinct behind my work: shaping an environment around how people actually feel inside it.
The Gym
Weightlifting is how I stay grounded. There's something honest about it. You show up, you do the work, and the bar doesn't care about your title or your day. It keeps me humble on the hard days and a little fearless on the good ones.
⌖India. A wedding, and all the color around it.
What's next
Let's talk.
New ideas and unfamiliar problems are my favorite kind. If you want to talk research, build something together, or just say hello, my inbox is open.